Multiple Choice
A niche specialist that specializes in one type of customer, like a value-added reseller that customizes computer hardware and software for a specific customer segment and earns a price premium in the process, is a(n) ________ specialist.
A) geographic
B) quality-price
C) product-feature
D) end-user
E) channel
Correct Answer:

Verified
Correct Answer:
Verified
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