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    Marketing Management Study Set 7
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    Exam 12: Addressing Competition and Driving Growth
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    The Market Nicher Is a Specialist
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The Market Nicher Is a Specialist

Question 57

Question 57

Essay

The market nicher is a specialist. Characterize the end-user specialist role that can be assumed by the market nicher.

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When the firm assumes the end-user speci...

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