Multiple Choice
Identify the four pillars of brand equity, according to BrandAsset® Valuator model.
A) relevance, performance, bonding, and advantage
B) presence, performance, advantage, and bonding
C) energized differentiation, relevance, esteem, and knowledge
D) brand salience, brand feelings, brand imagery, and brand performance
E) energized differentiation, esteem, brand feelings, and brand salience
Correct Answer:

Verified
Correct Answer:
Verified
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