Christian Louboutin Is a Footwear Designer Who Launched His Line

Multiple Choice

Christian Louboutin is a footwear designer who launched his line of high-end women's shoes in France in 1991. Since 1992, his designs have incorporated the shiny, red-lacquered soles that have become his signature. These red-lacquered soles and high stilettos of Louboutin distinguish him from other designer shoe brands. In accordance with the BrandAsset^® Valuator model, which of the following components of brand equity has Louboutin fulfilled in this scenario?

A) energized differentiation
B) relevance
C) esteem
D) knowledge
E) advantage