Multiple Choice
Aromas Inc. introduced a new line of shower gels. To analyze consumer reaction, the company interviewed people who bought them. When Sarah was asked why she had chosen the new shower gel, she said she bought it because a friend recommended it. Sarah is at which level of the BrandDynamics Pyramid?
A) presence
B) bonding
C) relevance
D) performance
E) advantage
Correct Answer:
Verified
Correct Answer:
Verified
Q36: Research indicates that high-quality brands stretch farther
Q37: A brand promise will not be delivered
Q38: A structured approach to assessing the sources
Q39: According to the BrandAsset<sup>®</sup> Valuator model, which
Q40: Physical goods, services, and stores can be
Q42: The most effective advertising strategy for an
Q43: _ brands are positioned with respect to
Q44: The introduction of Diet Coke by the
Q45: Brand equity has four components - energized
Q46: Assume you are a marketing manager and