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    Marketing Management Study Set 7
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    Exam 11: Creating Brand Equity
  5. Question
    With Respect to the "Six Brand Building Blocks," Brand ________
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With Respect to the "Six Brand Building Blocks," Brand ________

Question 99

Question 99

Multiple Choice

With respect to the "six brand building blocks," brand ________ focuses on customers' own personal opinions and evaluations.


A) salience
B) performance
C) imagery
D) judgment
E) resonance

Correct Answer:

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