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With Respect to Powerful Brand Elements, ________ Is an Extremely

Question 128

Multiple Choice

With respect to powerful brand elements, ________ is an extremely efficient means to build brand equity. This element functions as a useful "hook" to help consumers grasp what the brand is and what makes it special.


A) the tangibility of a product
B) a product's shape
C) a slogan
D) a patent
E) a copyright

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