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    Marketing Management Study Set 7
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    Exam 11: Creating Brand Equity
  5. Question
    A Brand ________ Is a Specialized Group of Consumers and Employees
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A Brand ________ Is a Specialized Group of Consumers and Employees

Question 121

Question 121

Multiple Choice

A brand ________ is a specialized group of consumers and employees whose identification and activities focus around the brand.


A) community
B) channel
C) association
D) personality
E) cluster

Correct Answer:

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