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Names That Become Synonymous with Product Categories Like Kleenex, Kitty

Question 157

Multiple Choice

Names that become synonymous with product categories like Kleenex, Kitty Litter, Jell-O, and Xerox, need to ensure they retain their brand names remain ________ so they can retain their trademark rights and avoid becoming generic.


A) meaningful
B) likable
C) protectable
D) transferable
E) adaptable

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