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Kellogg's Uses Its Corporate Brand Name with Its Individual Product

Question 111

Essay

Kellogg's uses its corporate brand name with its individual product brands as with Kellogg's rice krispies, Kellogg's raisin bran, and Kellogg's corn flakes. Which branding strategy is being used by the company?

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Kellogg's employs a subbrand or hybrid b...

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