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    Exam 10: Crafting the Brand Positioning
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    In the Context of Starbucks, 24-Hour Training Program for Baristas
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In the Context of Starbucks, 24-Hour Training Program for Baristas

Question 120

Question 120

True/False

In the context of Starbucks, 24-hour training program for baristas, stock options/health benefits, triple filtrated water, and a totally integrated system are examples of brand mantras within the brand positioning bull's-eye.

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