True/False
One of the ways to communicate category membership is to rely on the product descriptor, like when Ford positioned its Freestyle automobile, which combined the attributes of an SUV, a mini-van, and a station wagon, as a "sports wagon."
Correct Answer:
Verified
Correct Answer:
Verified
Q67: Points-of-parity are attributes or benefits consumers strongly
Q68: Give an example of how a brand
Q69: Sally's is a boutique bakery that specializes
Q70: Category membership is seen as the products
Q71: Subway restaurants are positioned as offering healthy,
Q73: Name and briefly explain three less-structured alternatives
Q74: Perceptual maps provide quantitative portrayals of market
Q75: The product descriptor that follows the brand
Q76: Randall Ringer and Michael Thibodeau see narrative
Q77: A brand mantra should be _.<br>A) original,