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    Marketing Management Study Set 7
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    Exam 10: Crafting the Brand Positioning
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    Randall Ringer and Michael Thibodeau See ________ as Based on Deep
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Randall Ringer and Michael Thibodeau See ________ as Based on Deep

Question 11

Question 11

Multiple Choice

Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to people's memories, associations, and stories.


A) cultural branding
B) narrative branding
C) brand journalism
D) emotional branding
E) personal branding

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