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Chipotle Engages Customers Through Facebook, Twitter, and Other Social Media

Question 36

Multiple Choice

Chipotle engages customers through Facebook, Twitter, and other social media via its grassroots "Food with Integrity" digital strategy, which puts the focus on what it sells and where it comes from. These are examples of ________ media.


A) owned
B) earned
C) paid
D) service
E) marketing

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