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    Marketing Management Study Set 7
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    Exam 1: Defining Marketing for the New Realities
  5. Question
    Which of the Following Categories of Goods and Services Is
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Which of the Following Categories of Goods and Services Is

Question 146

Question 146

Multiple Choice

Which of the following categories of goods and services is most likely to require an aggressive use of the selling concept?


A) shopping goods
B) unsought goods
C) necessary goods
D) luxury goods
E) complementary goods

Correct Answer:

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