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    Marketing Management Study Set 7
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    Exam 22: Managing Personal Communications: Direct and Database Marketing and Personal Selling
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    Direct Mail Can Produce Prospect Leads, Strengthen Customer Relationships, Inform
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Direct Mail Can Produce Prospect Leads, Strengthen Customer Relationships, Inform

Question 42

Question 42

True/False

Direct mail can produce prospect leads, strengthen customer relationships, inform and educate customers, remind customers of offers, and reinforce recent customer purchase decisions.

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