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    Marketing Management Study Set 7
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    Exam 11: Creating Brand Equity
  5. Question
    Competitive Superiority and Channel Support Are Factors That Influence the ________
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Competitive Superiority and Channel Support Are Factors That Influence the ________

Question 81

Question 81

Multiple Choice

Competitive superiority and channel support are factors that influence the ________ multiplier of the brand value chain.


A) program
B) customer
C) brand
D) profit
E) market

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