Adam Wants to Buy a Washing Machine and Is Looking

Multiple Choice

Adam wants to buy a washing machine and is looking for something that is not too expensive.When he goes to make the purchase,he finds there are two options that meet his requirements.One is a Samsung product,while the other is a newly imported South Korean brand.Adam is not very familiar with the latter and does not hesitate in choosing Samsung.This example implies that ________.

A) the imported brand will not survive the competition from Samsung
B) Samsung has a positive customer brand equity
C) the South Korean company has a low advertising budget
D) the imported brand is unreliable
E) the Samsung washing machine has better features than the imported brand