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Identify the Four Pillars of Brand Equity, According to Brand

Question 90

Multiple Choice

Identify the four pillars of brand equity, according to brand asset valuator model.


A) relevance, performance, bonding, and advantage
B) presence, performance, advantage, and bonding
C) energized differentiation, relevance, esteem, and knowledge
D) brand salience, brand feelings, brand imagery, and brand performance
E) energized differentiation, esteem, brand feelings, and brand salience

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