Multiple Choice
Identify the four pillars of brand equity, according to brand asset valuator model.
A) relevance, performance, bonding, and advantage
B) presence, performance, advantage, and bonding
C) energized differentiation, relevance, esteem, and knowledge
D) brand salience, brand feelings, brand imagery, and brand performance
E) energized differentiation, esteem, brand feelings, and brand salience
Correct Answer:

Verified
Correct Answer:
Verified
Q20: The quantity, rather than quality, of a
Q50: Brands are built only by advertising.
Q63: A successful extension cannot only contribute to
Q78: Intrabrand shifts in a company's sales are
Q86: _ consists of activities and processes that
Q87: The brand name of New Zealand vodka
Q89: When a marketer expresses his or her
Q124: According to the BRANDZ model of brand
Q130: A major advantage of a _ strategy
Q154: Identify the three important principles for internal