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    Marketing Management Study Set 2
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    Exam 9: Creating Brand Equity
  5. Question
    Apple's IPod Shuffle Is an Example of ________
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Apple's IPod Shuffle Is an Example of ________

Question 28

Question 28

Multiple Choice

Apple's iPod Shuffle is an example of ________.


A) a subbrand
B) a parent brand
C) family brand
D) a brand mix
E) an umbrella brand

Correct Answer:

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