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    Marketing Management Study Set 7
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    Exam 11: Creating Brand Equity
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    There Are a Number of Specific Roles Brands Can Play
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There Are a Number of Specific Roles Brands Can Play

Question 144

Question 144

Essay

There are a number of specific roles brands can play as part of a brand portfolio. List and briefly describe the four roles.

Correct Answer:

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The four roles are:
1. flankers - or fig...

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