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  3. Study Set
    Marketing Management Study Set 7
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    Exam 7: Analyzing Business Markets
  5. Question
    In the Purchasing Decision Process, the Major Role of ________
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In the Purchasing Decision Process, the Major Role of ________

Question 88

Question 88

Multiple Choice

In the purchasing decision process, the major role of ________ is in selecting vendors and negotiating.


A) gatekeepers
B) buyers
C) initiators
D) approvers
E) deciders

Correct Answer:

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