Multiple Choice
In which of the following cases is building a database worthwhile for the company?
A) where the product is a once-in-a-lifetime purchase
B) where customers show little loyalty to a brand
C) where the company wishes to reactivate customer purchases
D) where the unit sale is very small
E) where the cost of gathering the information is high
Correct Answer:
Verified
Correct Answer:
Verified
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