Multiple Choice
Zodiac Inc.is one of the leading producers of designer bags in its country.The company is considering shifting some of its production to India.Which of the following could have prompted this move?
A) People in India prefer imported designer bags.
B) Zodiac can target a niche market of high-profile consumers who have a high income.
C) Zodiac needs a larger customer base to achieve economies of scale.
D) People in the home country have an ethnocentric approach.
E) Market research indicates that Indian consumers have a low per-capita income.
Correct Answer:
Verified
Correct Answer:
Verified
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