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    Marketing Management Study Set 7
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    Exam 19: Designing and Managing Integrated Marketing Communications
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    A(n) ________ Appeal Is a Creative Strategy That Elaborates on Product
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A(n) ________ Appeal Is a Creative Strategy That Elaborates on Product

Question 87

Question 87

Multiple Choice

A(n) ________ appeal is a creative strategy that elaborates on product or service attributes or benefits.


A) aesthetic
B) informational
C) bandwagon
D) emotional
E) transformational

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