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    Exam 17: Designing and Managing Integrated Marketing Communications
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    Media Coordination Can Occur Across and Within Media Types,but Marketers
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Media Coordination Can Occur Across and Within Media Types,but Marketers

Question 137

Question 137

True/False

Media coordination can occur across and within media types,but marketers should combine communications channels through multiple-vehicle,multiple-stage campaigns to achieve maximum impact and increase message reach and impact.

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