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    Marketing Management Study Set 7
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    Exam 17: Designing and Managing Integrated Marketing Channels
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    In an Effort to Boost Sales, Broomer Offers Its Retailers
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In an Effort to Boost Sales, Broomer Offers Its Retailers

Question 8

Question 8

Multiple Choice

In an effort to boost sales, Broomer offers its retailers a higher margin for promoting and selling products from the "Inducer" line to customers. This is an example of ________ power.


A) coercive
B) reward
C) passive
D) expert
E) referent

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