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    Exam 15: Designing and Managing Integrated Marketing Channels
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    Which of the Following Channel Conflict Resolution Techniques Is Used
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Which of the Following Channel Conflict Resolution Techniques Is Used

Question 93

Question 93

Multiple Choice

Which of the following channel conflict resolution techniques is used only if everything else proves ineffective?


A) legal recourse
B) mediation
C) arbitration
D) co-option
E) superordinate goals

Correct Answer:

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