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    Exam 17: Designing and Managing Integrated Marketing Channels
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    A Large Retail Chain in the United States Decides to Expand
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A Large Retail Chain in the United States Decides to Expand

Question 3

Question 3

Multiple Choice

A large retail chain in the United States decides to expand its operations by adding an online site for e-commerce. This is called a(n) ________ company.


A) B2B
B) brick-and-mortar
C) m-commerce
D) pure-click
E) brick-and-click

Correct Answer:

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