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The Norticon Group Provides and Manages Computers and Network Systems

Question 45

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The Norticon Group provides and manages computers and network systems for businesses and communities. Norticon sells its products through various means-it uses its sales force to sell to large customers and telemarketing to sell to smaller customers. The company also sells its products via the Internet. Briefly explain the marketing approach being used by the company.

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The company is using hybrid channels or ...

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