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    Marketing Management Study Set 7
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    Exam 16: Developing Pricing Strategies and Programs
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    ________ Price Refers to What the Consumers Feel the Product
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________ Price Refers to What the Consumers Feel the Product

Question 147

Question 147

Multiple Choice

________ price refers to what the consumers feel the product should cost.


A) Fair
B) Typical
C) Usual discounted
D) List
E) Maximum retail

Correct Answer:

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