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    Exam 14: Developing Pricing Strategies and Programs
  5. Question
    In ________, the Firm Bases Its Price Largely on Competitor's
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In ________, the Firm Bases Its Price Largely on Competitor's

Question 5

Question 5

Multiple Choice

In ________, the firm bases its price largely on competitor's prices.


A) going-rate pricing
B) auction-type pricing
C) markup pricing
D) target-return pricing
E) perceived-value pricing

Correct Answer:

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