Most Products Are Established at One of Four Performance Levels

Multiple Choice

Most products are established at one of four performance levels: low, average, high, or superior. For example, mountain bikes come in a variety of sizes and physical attributes. When a consumer purchases a mountain bike costing $1,000, she/he expects the bike to perform to specifications and to have a high ________ meeting the promised specifications.

A) features
B) conformance quality
C) durability
D) performance quality
E) reliability