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    Marketing Management Study Set 1
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    Exam 12: Setting Product Strategy
  5. Question
    _____________ Is a Measure of the Ease of Fixing a Product
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_____________ Is a Measure of the Ease of Fixing a Product

Question 79

Question 79

Multiple Choice

_____________ is a measure of the ease of fixing a product when it malfunctions or fails.


A) Reparability
B) Durability
C) Reliability
D) Specialty
E) Compatibility

Correct Answer:

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