Multiple Choice
Alongside its midrange Corolla model, Toyota added the Camry to serve the upper end of the car market, and the Vios to serve the compact car market. It also introduced the Lexus as a premium offering for the luxury car segment. This is an example of a firm that successfully performed a ________ to reach more consumers and ventures that are more profitable.
A) upstream integration
B) two-way stretch
C) up-market stretch
D) down-market stretch
E) downstream integration
Correct Answer:
Verified
Correct Answer:
Verified
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