Multiple Choice
A market nicher is considered to be a(n) ________ specialist if the firm specializes in producing a certain type of product or product feature such as Rent-a-Wreck, that rents only "beat-up" cars.
A) end-user
B) vertical-level
C) customer-size
D) channel
E) product-feature
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q81: As the marketing manager for a floor
Q82: During the _ stage of a product's
Q83: The _ copies some things from the
Q84: After a couple of years of successful
Q85: When the total market expands, the market
Q87: When firms look for new users in
Q88: As a brand manager of a firm
Q89: Which of the following is the most
Q90: When large companies can no longer defend
Q91: Which of the following strategies should be