Which of the Following Strategies Should Be Adopted by Marketers

Multiple Choice

Which of the following strategies should be adopted by marketers during a recession?

A) increase investment on marketing existing products
B) focus on expanding the customer base and not on the retention of existing customers
C) focus primarily on price reductions and discounts
D) concentrate on communicating the brand value and product quality to consumers
E) stick to the budget allocations adopted during the preceding years