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    Marketing Management Study Set 7
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    Exam 1: Defining Marketing for the New Realities
  5. Question
    Companies Address Needs by Putting Forth a ________, a Set
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Companies Address Needs by Putting Forth a ________, a Set

Question 122

Question 122

Multiple Choice

Companies address needs by putting forth a ________, a set of benefits that they offer to customers to satisfy their needs.


A) brand
B) value proposition
C) deal
D) marketing plan
E) demand

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