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    The Actual and Potential Rival Offerings and Substitutes That a Buyer
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The Actual and Potential Rival Offerings and Substitutes That a Buyer

Question 23

Question 23

Multiple Choice

The actual and potential rival offerings and substitutes that a buyer might consider are referred to as the ________.


A) supply chain
B) global market
C) value proposition
D) competition
E) marketing environment

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