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    Marketing Management Study Set 7
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    Exam 1: Defining Marketing for the New Realities
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    Identify and Define the Traditional Four Ps
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Identify and Define the Traditional Four Ps

Question 77

Question 77

Essay

Identify and define the traditional four Ps. Also identify the new four Ps and the reason for developing the new interpretation.

Correct Answer:

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The traditional four Ps are:
1. Product ...

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