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In the ________ Method for Assessing Customer Value,customers Are Asked

Question 96

Multiple Choice

In the ________ method for assessing customer value,customers are asked to rank their preference for alternative market offerings or concepts.Statistical analysis is used to estimate the implicit value placed on each attribute.


A) internal engineering assessment
B) importance ratings
C) field value-in-use assessment
D) benchmarking
E) conjoint analysis

Correct Answer:

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