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    Marketing Management Study Set 2
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    Exam 7: Analyzing Business Markets
  5. Question
    Buying Centers Usually Include Several Participants with Differing Interests,authority,status,and Persuasiveness
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Buying Centers Usually Include Several Participants with Differing Interests,authority,status,and Persuasiveness

Question 117

Question 117

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Buying centers usually include several participants with differing interests,authority,status,and persuasiveness.Explain.

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Each member of the buying center is like...

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