Which of the Following Is True for Customer Satisfaction

Multiple Choice

Which of the following is true for customer satisfaction?

A) Satisfaction is a deeply held commitment to rebuy or repatronize a preferred product despite situational influences.
B) Consumers often form more favorable perceptions of a product with a brand that is new.
C) The ultimate goal of a customer-centered firm is to create high customer satisfaction.
D) Only increased customer satisfaction can help a company increase its profits.
E) A company would be wise to measure customer satisfaction regularly because one key to customer retention is customer satisfaction.