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    Exam 5: Creating Customer Value,satisfaction,and Loyalty
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    The Aim of Customer Relationship Management Is to Maximize Customer
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The Aim of Customer Relationship Management Is to Maximize Customer

Question 22

Question 22

Multiple Choice

The aim of customer relationship management is to maximize customer ________.


A) integrity
B) loyalty
C) innovation
D) liability
E) equity

Correct Answer:

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