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    Marketing Management Study Set 2
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    Exam 3: Gathering Information and Forecasting Demand
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    Suppose the Brand Development Index of a Detergent Manufactured by P&G
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Suppose the Brand Development Index of a Detergent Manufactured by P&G

Question 35

Question 35

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Suppose the brand development index of a detergent manufactured by P&G is 90 in Singapore and that in India is 48.Compare the marketing opportunity of the detergent in the two countries.

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P&G has a greater ma...

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