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    Marketing Management Study Set 1
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    What Are the Advantages and Disadvantages of Engaging in Interactive
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What Are the Advantages and Disadvantages of Engaging in Interactive

Question 16

Question 16

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What are the advantages and disadvantages of engaging in interactive marketing using the Web?

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It allows the companies to send tailored...

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