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Through Its Inventory Management Technology and Highly Efficient Shipping Practices,IKEA

Question 78

Multiple Choice

Through its inventory management technology and highly efficient shipping practices,IKEA is able to keep its inventory expenditure extremely low and to pass these savings on to consumers in the form of low prices.IKEA's strategy is best described as ________.


A) a focused approach
B) integrative growth
C) differentiation
D) market development
E) overall cost leadership

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