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    Marketing Management Study Set 7
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    Exam 21: Managing Digital Communications: Online, Social Media, and Mobile
  5. Question
    Social Media Allow Marketers to Build or Tap into Online
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Social Media Allow Marketers to Build or Tap into Online

Question 35

Question 35

True/False

Social media allow marketers to build or tap into online communities, inviting participation from consumers and creating a long-term marketing asset in the process.

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