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    Marketing Management Study Set 2
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    Exam 17: Designing and Managing Integrated Marketing Communications
  5. Question
    Marketing Communication Activities Contribute to ____________
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Marketing Communication Activities Contribute to ____________

Question 70

Question 70

Multiple Choice

Marketing communication activities contribute to ____________.


A) major sales growth
B) public relations
C) brand equity
D) awareness of competition
E) economic growth

Correct Answer:

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