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    Marketing Management Study Set 1
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    Exam 17: Designing and Managing Integrated Marketing Communications
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    If the Messages Are Too Discrepant, Audiences Will Counterargue and Disbelieve
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If the Messages Are Too Discrepant, Audiences Will Counterargue and Disbelieve

Question 47

Question 47

True/False

If the messages are too discrepant, audiences will counterargue and disbelieve them.

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